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Irina A. Kuprieva
Stanislava B. Smirnova
Tatyana A. Kostromina
Marina S. Belozerova
Yulia N. Yatsenko
Alena A. Bychkova


Anti-Values, Refugees, Social Advertising


Purpose: The article deals with the problem of changes in social values made by the influence of refugee culture and mind on the British society, which is widely known to be very stable and unchangeable via comparative qualitative research methods.

Methodology: The qualitative research adopted an analytical-comparative method. Data were collected through observation, interviews and questionnaires.

Main Findings: As a result, the value-ignored actions from the Love letter are the most diverse in value types and in the number of uses in the text. In conclusion, when considering the verb value-oriented expressions, it is noted that there are much more positive actions than negative ones.

Applications: This article can be used by regional schools, cultural organizations and universities.

Novelty/Originality: The crisis of ideology in the field of morality in the modern social situation related to the problems of immigrants has been studied.


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